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Design

The design of the collection is inspired by street style and minimalism, which includes simple lines, a clean and modern look. The collection contains t-shirts, hoodies, pants, jackets, and sweaters in different variations of color and styles. All styles offer two different colors, including the shades red, black, grey, and white. The garments come in different fabrics which are all functional, comfortable, and suitable for fall and winter season, travel, and leisure. The design is casual and simple so they can easily be paired with each other to make a great look. We believe in good design, comfort, and convenience, which is why our collection has been continually developing since the summer of 2019. Finally, we have arrived at a...

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Fine MIGO

There are different visuals within the collection that is inspired by the unity of Hong Kongers and their common believes and values. These graphics are important elements for Hong Kongers to express themselves about their culture. Not only do the graphics show empathy but also a sense of unity among Hong Kongers. The collection is also intended for travel and leisure. As it is a comfortable and convenient line, the garments fit perfectly to explore the world.Β 

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Story of Us

The collection is designed in Hong Kong and inspired by the local cultural identity of Hong Kong. Hong Kong is known for its multicultural vibe where east meets west which creates diversity. The city is proud of its use of Cantonese as the main language and their special right to freedom of speech. This right has shaped Hong Kongers' social attitudes, values, and openness differently than those across the border to the mainland. Hong Kongers have become world citizens because of their special culture and heritage, and that has made them especially interested in traveling the world, learning from different cultures, and get inspired by people that are different than them. This has shaped a special core value of Hong...

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SS20 Super Comfortable Shorts

The shorts in our summer collection is full of small details that make it unique. Not only is the design special, but our shorts are super comfortable as it has a flexible waist and designed with a relaxed-fitting 😎 Perfect for a hot summer or travel! β˜€οΈπŸŒ

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AW20 collection on Kickstarter!

In the coming days we will launch the AW20 collection on Kickstarter! This means that soon you can order the new collection! You will get it in September, so you are ready for the fall 🍁We will keep you updated about the Kickstarter launch so you don’t miss it πŸ’―

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