MIGO is a Hong Kong clothing brand founded in 2012. The concept behind our brand is that: WE CREATE PATTERNS, from the vitality of details we find in life, to produce all kinds of goods. MIGO started business as “migo” in Causeway Bay, the heart of Hong Kong, as a boutique that provides a clothing line for men and women. We begin as “migo”, a chic, fresh and modern brand with bright colors that targets a younger age range of customers, which depicted a youthful and free feeling.
In 2014, we have changed from “migo” to “MIGO” as a bolder brand that represents originality, innovative and adaptive. We use various pattern designs in different products, especially focusing on the details in everyday life, in order to create both finely designed and practically functioned products. MIGO is like a grown up version of “migo”. Comparing to the young migo, MIGO mainly focus on pattern design of underwear
and backpacks for both men and women.
MIGO’s designs tempt to reflect a fun, mature yet a sense of rebellious to our customers, as we have been aspired to become a trendsetter instead of following mainstream aimlessly. We have our own belief and style, which we create with patterns, combining minutiae that are surrounded in our daily life. We choose to use a polygon instead of a normal O in our logo, as we believe in never-ending potentiality. MIGO is a platform for pattern designs, instead of being rigid and immutable, we are committed to the
pursuit of infinite possibilities. We now operate a flagship store and a pop-up store in Hong Kong. We also provide online store that ships internationally to over 45 countries.
ABOUT US
Founded in 2012, MIGO is headquartered in Hong Kong. The concept behind our design is that: WE CREATE PATTERNS, to produce all kinds of backpack, men's underwear and goods. We use various pattern design in different products, especially focusing on the details, in order to create both finely designed and practically functioned products.
MIGO is a platform for PATTERN designs, instead of being rigid and immutable, we are committed to the pursuit of infinite possibilities. Our theme aims to offer our customers an integrated fashion lifestyle, to provide our customers with creative, trendy, high-quality and comfortable goods that reasonably priced.
Our brand has been innovating printed patterns by a team of young designers from Hong Kong. Dynamic ideas, designed with a unique personal style of products are created every season. At the same time, our designers are continuing to study diversified patterns so as to establish the very best products to our customers.
MIGO has been aspired to change and keeps getting better, we keep on testing and experimenting with improved elements and possibilities, in the purpose of a dynamic aura.
In addition, MIGO is actively cooperating with varied sectors, hoping that these projects will become a crowded print party and bring together people of like-mindedness to communicate with each other through "pictorial language".
MIGO 於 2012 年創立，總部位於香港。創立人以 MIGO 為名；設計概念為 WE CREATE PATTERNS ，全力投入製作各類後背包、提袋、男仕內衣及各式商品，以圖像設計於不同的產品上，及專注於細節的精神推出設計精美且兼具實用功能的商品。
MIGO是圖案PATTERN的創作平台，致力追求無限的可能性，討厭墨守成規，一成不變。產品以印花圖案融合時尚生活為主題，希望能夠滿足對於生活品味有高要求之印花圖案愛好者，為他們提供富創意、型格、高品質、舒適及價錢合理之商品。
品牌不斷有創新的印花圖案，全賴一群香港年輕設計師團隊。天馬行空的想法，每每都能活用於每一季度上，設計出擁有個人獨特風格的產品。與此同時，他們亦不斷鑽研各圖案於不同產品的效果，以設計出適合市場的產品。 由MIGO創立開始已不斷在求變，在創作的同時，繼續實驗各式圖案及產品的可能性，讓產品愈趨多元化。另外MIGO積極與各界別合作，期待這些項目能夠成為讓人目不暇給的印花圖案派對，集結志同道合的人群，透過「圖案語言」一起玩樂交流。