The collection is designed in Hong Kong and inspired by the local cultural identity of Hong Kong. Hong Kong is known for its multicultural vibe where east meets west which creates diversity. The city is proud of its use of Cantonese as the main language and their special right to freedom of speech. This right has shaped Hong Kongers' social attitudes, values, and openness differently than those across the border to the mainland. Hong Kongers have become world citizens because of their special culture and heritage, and that has made them especially interested in traveling the world, learning from different cultures, and get inspired by people that are different than them. This has shaped a special core value of Hong Kongers described as Lion Rock Spirit, which fosters perseverance and solidarity.